I’ve always worked in sales and marketing, and over the years I’ve built up experience across social media, content, planning and running events and great customer communication and service. What I realised fairly quickly was that many small business owners weren’t short of passion or ideas but they were short of time, clarity, and confidence when it came to marketing. Cloverleaf exists to help change that.

I first dipped my toe into social media back in 2009, and I’ve been fascinated by it ever since. At its best, social media brings businesses to life, it creates connection, sparks conversation and helps people understand the story behind what you do. Used well, it’s a powerful tool. Used badly, it can feel noisy, exhausting and performative. My job is to help businesses use it well and always with intention and purpose.

Writing and storytelling sit at the heart of everything I do. I grew up with my nose permanently in a book, fascinated by words and how they make people feel. That love of language still drives my work today. Whether that’s shaping website content, planning campaigns or helping business owners articulate what makes them different.

Cloverleaf allows me to bring together everything I care about: storytelling, creativity, people, community (and yes, coffee!) Alongside client work, I’m a passionate supporter of local businesses and regularly work on events and collaborative projects that bring people together.

When I’m not working, you’ll usually find me with my family, because they’re the reason behind everything I do. Every strong business has a story, and every story starts with a reason. I’d love to hear yours.