About Us

Cloverleaf was founded by Siân Smith – a sales, marketing and business development specialist with over 15 years’ working in the Tourism and Hospitality industry to her name.


Through years of working with country pubs and restaurants, gastro pubs, luxury hotels and tourist boards we have gained invaluable experience and built a big book of useful contacts. Cloverleaf understands the changing pace of the industry, how to successfully generate revenue and the importance of engaging the right customers.


Our experience includes:

  • Venue finding and event planning
  • Writing and delivering successful sales and marketing plans
  • Utilising social media to find new business leads and build relationships
  • Creating corporate meeting and wedding packages
  • Exhibition preparation and stand management
  • Pro-active sales calls
  • Lead generation
  • Making and attending sales appointments with a range of businesses, on all levels
  • Launching new venues
  • Managing sales teams, busy contact centres and Tourist Information centres
  • Working with a wide range of clients; B2B, hotels, restaurants, visitor attractions and more
  • Working with national organisations such as Visit England, Visit Britain and Eventia
  • Public speaking and sales presentations
  • Successful networking and relationship building
  • Front of house operations

“I don’t believe in just doing things the way they have always been done just for the sake of it. I believe that it pays to be different and to experiment with new ideas. I also stand by the old mantra “It’s not what you know, it’s WHO you know” – successful sales come from people, and building the right relationships with the right people. I LOVE meeting new people and I will work with you to build a successful network in the right way.” – Siân Smith, Cloverleaf Business Development

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